New Delhi: Deepinder Goyal, the founder and CEO of Zomato, announced on Tuesday the launch of a “Pure Veg Mode” service to cater to customers who strictly adhere to vegetarian diet.
He cited feedback from vegetarian customers as the reason for the new service’s launch and announced that the online food delivery platform will also launch a “Pure Veg Fleet” in India for customers who follow a completely vegetarian diet.
In a series of posts on X, formerly Twitter, Goyal stated that India has the world’s highest percentage of vegetarians, and that these new features were developed in response to their feedback.
“India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very specific about how their food is cooked and handled.
To address their dietary preferences, we are today launching a “Pure Veg Mode” and a “Pure Veg Fleet” on Zomato for customers who prefer a completely vegetarian diet,” said the Zomato CEO.
On that note, just stepping out to deliver some pure veg orders with @rrakesh_15 with our newly launched Pure Veg Fleet. See ya! pic.twitter.com/Q4HdhyDMFN
— Deepinder Goyal (@deepigoyal) March 19, 2024
Goyal explained that “Pure Veg Mode” is a list of restaurants that serve only vegetarian food and excludes any establishments that serve non-vegetarian food. He clarified that this mode does not accommodate or exclude any religious or political preferences.
However, some Zomato users chastised the CEO for the decision. “Please note that this Pure Veg Mode, or the Pure Veg Fleet doesn’t serve or alienate any religious, or political preference,” he went on to say.
He stated that Zomato’s Pure Veg Fleet would use green delivery boxes rather than the standard red ones. Goyal also clarified that these delivery personnel will only deliver orders from pure vegetarian restaurants and will not handle non-vegetarian meals.
Additionally, they will not enter non-vegetarian restaurants while carrying the green delivery box. Our dedicated Pure Veg Fleet will only accept orders from these vegetarian restaurants.
This means that a non-veg meal, or even a veg meal served by a non-veg restaurant, will never enter the green delivery box designated for our Pure Veg Fleet,” Goyal explained.