Gold diggers, get out of here. In order to elevate their social standing, Gen Z has created a new term for dating: “throning.” This phrase describes seeking a spouse who improves one’s social standing, putting them on a pedestal for their power and influence.
What is throning?
According to relationship specialist Siddharrth S. Kumaar, “Throning is dating someone who, via association, enhances your reputation and ego.” A partner’s social status is prioritized over their personal attributes in this dynamic. It’s about putting a partner’s social standing ahead of their inherent value.
Although the idea is not new—dating apps often depict people looking for a spouse “above” them—”throning” is a modern take on the traditional gold-digging strategy. These days, social capital is just as important as material wealth. Increasing one’s social circle isn’t always a bad thing, but passing it off as romance might be deceptive.
Why Gen Z prioritises influence over intimacy?
According to Delhi-based relationship specialist Kalpana Singh, “the motivation behind throning often stems from a desire for social validation, access to exclusive social circles, a boost in self-esteem, and increased social media influence.”
Although there may be short-term social advantages to throning, relationships may suffer as a result. According to Singh, “Solely social climbing-based relationships lack the basis of closeness, affection, and common interests. “Throning” puts influence ahead of real connection.
The long-term impact on relationships
According to Kumaar, he has seen a lot of status-based dating, in which individuals look for mates who are “more desirable than themselves.” He warns that throning frequently lacks the depth and respect for one another required for long-term relationships, even while it could offer momentary validation.
According to an article by The Ultimate News Post, this trend is starting to emerge alongside other forecasts for the dating scene in 2025, such as “freak matching” (meeting someone who shares your oddities) and “yap-trapping” (getting stuck with a chatterbox).