Success Story Of Nidhi Yadav’s Clothing Brand: Nidhi, who was born in Indore, studied fashion at Florence’s Polimoda Fashion School. She made the audacious choice to quit her job at Deloitte after returning to India, and in 2014 she started Aks Clothing with an initial investment of Rs 3.5 lakh. Her business took off right away, and by 2021, it had brought in Rs 200 crore. She is currently pursuing an ambitious goal of Rs 500 crore for the fiscal year 2023–2024.
Nidhi Yadav’s Roots In Indore And Love For Fashion
Born in Indore, Nidhi Yadav was inspired by her teachers to follow her real passion: fashion. She relocated to Florence and enrolled at the esteemed Polimoda Fashion School for a year since she was determined to acquire the necessary abilities.
Nidhi Yadav Chooses Family Over Career Abroad
Despite landing a job in Italy, Nidhi took the risk of going back to India to be near her family, carrying her goals and newly acquired knowledge with her.
From Computer Engineer to Fashion Enthusiast
Nidhi, a former computer engineer, was dissatisfied with his job at Deloitte. She made the bold decision to launch her own brand after realizing that fashion was her passion.
Nidhi Yadav’s Strategic Research: Learning from Zara
Nidhi studied Zara’s model for six months prior to launching her company. What was her main takeaway? new styles often. She used a novel approach that made her business stand out in the marketplace by releasing 20 designs every two weeks.
Nidhi Yadav Launched Aks Clothing Brand with a Modest Investment
With just Rs 3.5 lakh, Nidhi founded Aks Clothing in 2014 in her two-bedroom Gurugram house, catering to young ladies between the ages of 18 and 35 who desired reasonably priced, trendy ethnic clothing.
Rapid Growth: Aks Hits Big Milestones
Aks became well-known very fast. Between 2014 and 2018, revenue increased from Rs 1.60 crore to Rs 8.50 crore and subsequently to Rs 48 crore. Without outside assistance, Aks generated over Rs 200 crore in revenue by 2021.
Early Struggles: Weekend Sourcing Trips to Jaipur
When the firm first started, Nidhi and her husband took their baby daughter on weekend trips between Jaipur and Gurugram to acquire fabrics. In Jaipur, Aks currently runs a well-structured network of units.
Innovating Through Pandemic
Opportunities as well as obstacles were presented by the pandemic. Aks switched to making masks and PPE kits after production stopped, and they even started a kidswear business using the leftover cloth.
A Vision for Growth: Rs 500 Crore Goal
Nidhi wants to attain Rs 500 crore in revenue by the fiscal year 2023–2024, demonstrating her commitment to redefining reasonably priced Indian ethnic wear, as Aks continues to grow.