New Delhi: Artificial intelligence (AI) is rapidly transforming how we interact with technology, presenting both exciting opportunities and potential challenges. As AI technology advances, new opportunities for innovation emerge across multiple industries. However, in addition to its benefits, there are concerns about data privacy and misinformation.
Google has pledged to support the European parliamentary elections by providing reliable information to voters, protecting its platforms from abuse, and providing top-tier security tools and training to campaigns.
Citizens in the 27 European Union member states will vote to elect Members of the European Parliament (MEPs) between June 6th and 9th.
“Across our efforts, we’ll have an increased focus on the role of artificial intelligence (AI) and the part it can play in the misinformation landscape — while also leveraging AI models to augment our abuse-fighting efforts,” Annette Kroeber-Riel, Vice President of Government Affairs and Public Policy for Europe, stated.
Individuals searching for topics like ‘how to vote’ in the coming months will find information on various aspects of voting, such as ID requirements, registration procedures, voting deadlines, casting votes abroad, and guidance for different voting methods, such as in-person or by mail.
“We’re collaborating with the European Parliament which aggregates information from Electoral Commissions and authorities in the 27 EU member states,” a Google spokesperson said. Every advertiser intending to run election ads on Google platforms in the EU must go through a verification process and include a clear in-ad disclosure indicating who paid for the ad.
“These ads are included in our Political Ads Transparency Report, where anyone can find out how much was spent and where it was shown. We also limit how advertisers can target election ads, according to the company.
The company stated that AI models are being used to help combat abuse and enforce its policies.
“With recent advances in our Large Language Models (LLMs), we’re building faster and more adaptable enforcement systems that enable us to remain nimble and take action even more quickly when new threats emerge,” Google said in a press release.
AI, like any new technology, creates both opportunities and challenges. For example, while generative AI makes it easier to create new content, it also raises concerns about the reliability of information, such as “deepfakes.”
Furthermore, Google stated, “We have policies across our products and services that address misinformation and disinformation in the context of AI.” (Using IANS inputs)